So you’ve thoroughly researched the Mary Kay online MLM opportunity and have decided to go forward with it. But you don’t think that there’s a lot of money to be made in doing Mary Kay the old-school way – relying on your ability to recruit a lot of people to your business who will be happy to spend their money on wholesale inventory orders. You’ve heard that it’s possible to earn substantial profits by doing business online.
How do you earn with a Mary Kay business?
The good news is that, unlike some MLM companies, Mary Kay both provides Consultants with company websites AND allows them to create their own personal websites and then link those sites to their Mary Kay sites. This is doubly good news because Mary Kay has total control over the look, feel, and content of its consultants’ websites.
While it’s understandable that the company wants to protect its brand, the control that Mary Kay exercises on consultants’ websites means that if you want to succeed with your Mary Kay business, you’re going to have to work harder to brand yourself. Why? Because, ultimately, when you’re in network marketing, you’re not selling a product. You’re not selling a company or a business opportunity. You’re selling yourself. No matter what Mary Kay or any other old-school MLM company believes, the key to true success is to make yourself stand out online. How do you do that?
First you’re going to need to build your own website. Get professional help with this – the last place anyone wants to do business is a website that looks like it was thrown together in the 1990s! It’s also necessary to follow Mary Kay’s rules for websites that link to consultants’ sites. The company doesn’t allow consultants to directly mention their Mary Kay business on their personal sites. The company also insists on controlling the exact language that consultants are allowed to use in the links from their personal sites to their Mary Kay sites. If you think these rules are restrictive… well, they are, and they show very little creativity or knowledge of the importance of Web 2.0 to business today. But the requirements still leave you a lot of room to create a rocking business using Mary Kay!
How a customer finds YOU and Mary Kay…
Before going into how specifically to do this, we need to talk about search engine optimization, or SEO. Whenever anyone does a search on Google or any other search engine, they type in words that are related to whatever it is they want to find. The words that people use when they do their online searches are called several things – search terms, key words, long-tail key phrases – but for this article we’ll use the term key words.
The key to good SEO, then, is to create website and article content that contains the words the people are using when they’re searching for your kind of business! Generally, it’s best to use a few related keywords at a density of 3%-5% in each piece of content that you write. Articles that are chock full of key words, like Mary Kay, at the expense of valuable content get shot down by Google pretty quickly and they irritate people needlessly.
And that’s only the beginning. If you want Google to recognize your site and rank it high in the search rankings, there are many ways that you can manipulate your pages. If you do this right, your business can benefit with an increase in sales of 30-80%. Learn all these tricks and techniques from the best in the business, Ryan Nelson.
No Mary Kay Name?
Now, Mary Kay doesn’t allow Consultants to use Mary Kay or any part of the company’s name in the consultants’ personal websites or related material. So what kinds of key words can you use to attract people to your business? How about “cosmetics,” “skin care,” or “beauty consultant”? A quick search of Google Ad Sense will turn up a variety of potential key words, tell you how many people have done searches for those specific words and terms, and tell you how much competition is out there using the same words. SEO isn’t the only thing you need to learn to make your online Mary Kay business work for you.
It’s also necessary to brand yourself as an expert in some topic that’s related to Mary Kay, whether you choose cosmetics and skin care or advice on how to successfully run a Mary Kay business. And the best part of all of this is that all the evidence indicates that you’ll still earn a 50% commission on the purchases of customers who click over from your personal website to your Mary Kay site! Of course, if anyone wants to sign up on your downline and do their own Mary Kay business the old-school, buy-a lot-of-inventory way, you can help them with that over the Internet and earn those bonuses, too.
The bottom line here is that no matter what anyone says, at this point there are ways to make money with Mary Kay that don’t rely on trading time directly for money or relying on people to make large inventory purchases. It takes time, consistent effort, and determination, but with Internet marketing tools, it’s quite possible to earn a very decent profit with Mary Kay! So you’ve thoroughly researched the Mary Kay opportunity and have decided to go forward with it.
But you don’t think that there’s a lot of money to be made in doing Mary Kay the old-school way – relying on your ability to recruit a lot of people to your business who will be happy to spend their money on wholesale inventory orders. You’ve heard that it’s possible to earn substantial profits by doing business online.