Jun 6 2014
Mercedes-Benz Dealership Franchise Review: Excellence & Quality Combined

This Mercedes-Benz Dealership Franchise Review will reveal why the company has been in business for 128+ years.  For the more than a century, Mercedes-Benz has been committed to excelling in extraordinary engineering visionary designs and mercedes-logostandard-setting innovations, all catering to the above average customer base. This requires the efforts, talents and attention to detail of many exceptional people. This only occurs when the individuals in the workplace feel challenged, fulfilled and with an open door to reach their full potential.

Anyone who has ever had the privilege to ride in or drive a Mercedes-Benz understands that the German engineering model is distinctively different. It does not matter if it is one of the older classics or a brand new one… the feelings are the same. The excellent quality workmanship speaks to each of your senses. Some companies, such as Arbonne International claim this is the safest automobile on the road. As a result their top earners in this MLM drive a white Mercedes-Benz.

5 Mercedes-Benz Facts:

  1. Mercedes-Benz is built on innovation.
  2. Mercedes-Benz prides its self with awesome performance.
  3. Mercedes-Benz carries all of the lines with design that does not fail.
  4. Mercedes-Benz holds safety as one of its highest qualities. (Many say that Mercedes-Benz is the ‘tank’ among all motor vehicles.
  5. Mercedes-Benz has never forgotten that we borrow our environment from our children.


Mercedes-Benz was established in 1886 by Karl Benz, Emil Jellinek, Gottlieb Daimler,and Wilhelm Mayback.The global headquarters for Mercedes Benz is the Daimler Group corporate headquarters in Stuttgart, Germany. The headquarters for Mercedes-Benz North American are located in Montvale, NJ. These automobiles are manufactured in 25 countries making 19 different classes of cars with each class having at least 2-3 different styles.

Mercedes-Benz USA (MBUSA) is responsible for the distribution and marketing of Mercedes-Benz, smart, and Sprinter products as a part of Daimer. 2013 was the highest grossing year for Mercedes-Benz, with a whopping 312,534 units or automobiles sold. This was a 14% increase over the previous year. Importation of these amazing automobiles actually began in 1952, by Mr. Max Hoffman.

Mercedes-Benz was in position in 1957 to expand its reach in the United States and entered a distribution agreement with the Studebaker-Packard Corporation. Eight years later the company stepped out on its own and has never looked back!

Nationwide, this company employs 1600, who have been acknowledged with working for one of the 100 BEST companies to work for by Fortune Magazine. Mercedes-Benz has 362 dealerships who also employ 22,000 people.

The Upper Management:

CEO & President: Stephen Cannon

CFO & Vice President: Harald Henn

General Manager of Corporate Finance, Controlling & Risk: Inigo Mazquiaram

Mission Statement: “What Drives Us”

Although the internal mission statement of Mercedes-Benz USA is not publicly available, the luxury carmaker does have six values that they refer to as “What Drives Us,” which fulfill the intention behind a formal mission statement. The six values that “drive” Mercedes-Benz USA are:

  • The audacity to reject compromise
  • The instinct to protect what matters
  • The commitment to honor a legacy
  • The vision to consider every detail
  • The foresight to take responsibility
  • The ingenuity to outperform expectations

Additionally, on November 25, 2010, the parent company of Mercedes-Benz, Daimler Group, joined 21 German companies in agreeing to a “mission statement for responsible actions in business.” The six principles of this shared mission statement are as follows,


  • must serve the good of the people
  • that serves the good of the people requires competition
  • that serves the good of the people is based on merit
  • that serves the good of the people takes place globally
  • that serves the good of the people must be sustainable
  • that serves the good of the people demands responsible

Founders Promise: Deliver the BEST or nothing.

Is a Mercedes-Benz the Franchise for YOUR future?

The unmistakable Mercedes-Benz logo marks one of the branded leaders in the field of luxury automobiles.  Mercedes-Benz Branded logo is unique in every way. It mercedes-benz old logodoesn’t take long, world-wide to find that distinctive circle with the distinctive 3 point star & laurel wreath, which represents “its domination of the land, sea and air” somewhere! Once you find it, you find so much more!

Since 1926, the Mercedes-Benz logo has become synonymous with high class and speedy automobiles and other powerful machines. In the year 2008, Mercedes dropped the laurel wreath for a cleaner, more modern logo, but it kept the circle and the 3-pointed star.

There is good news when looking at the Mercedes-Benz’s competition. Mercedes-Benz’s main competition is Audi and BMW. Mercedes-Benz towers over all competition when it comes to safety. The company is one of the best known and established automotive brands in the world because it has introduced technological and safety innovations that later became common in other vehicles.

To have the Mercedes-Benz logo rise above your business, you will need upwards of $8 million dollars to start a small dealership. This is good news if you don’t know what to do with $8 million and have more to invest as you grow. It is also good news, because Mercedes-Benz continued growth is very closely tied to its customer’s loyalty to the brand.

Mercedes-Benz competes primarily on design and exceptional quality connected to price which keeps the margins high and provides a wide variety of vehicle choices for a wide variety of prices. Despite this, the typical buyer of the S-Class earns around $300,000 a year. With a base price of just over $86,000, and loaded models starting in the triple-digits, you would think these specialized models would be rare. Truth is… they last far longer than you would think. A model that is 10 years old with low mileage will be very reasonable in cost if it has no rust and is in good or better condition. Finding one in mint condition should not leave you wondering what to do!!

With the potential to sell millions of dollars-worth of inventory, you’ll be expected to be in contact with headquarters regularly as you begin and complete the ownership process when purchasing a dealership.  You will not become a Mercedes-Benz dealer until you have been approved and satisfied a number of other requirements.

Will YOU Need “Unique” Financing To Own A Mercedes-Benz Distributorship?

If you could I am sure you would. But, because Mercedes-Benz is not operated as a traditional franchise so there are no Mercedes-Benz franchises fees. In order to make the minimum requirements, the company has outlined a total of $8.0 million or more for all investors for a small franchise/business.

Mercedes-Benz does its best to culturally represent the diversity of the people it serves within the realm of worldwide business. I am sure Mercedes-Benz has an abundance of prospective owner operators waiting for a golden franchise opportunity. Your best bet… contact the Mercedes-Benz Corporation for current corporate expansion updates & guidelines.

Is Franchising For YOU?

Mercedes-Benz is responsible for combining excellence and quality. No, Mercedes-Benz is not the onlyluxury car on the market, however, they will not let you down and for this reason they have stayed in business for 128+ years!

For those who love the luxury Mercedes-Benz affords, there is one of these luxury mercedes-benz goldvehicles out there for you! For me, I do not work for Mercedes-Benz, but I enjoy driving our gold S430, and riding beside my man in it!

I have really enjoyed any Mercedes-Benz sponsored event, including, fashion, tennis, golf, the classic and new car exhibitions and the awesome hotel program. I decided on a different approach. For a small fraction of the up to a $2M start-up fees I wanted to simply enjoy the luxury!

My favorite distributor? Cutler Bay Mercedes-Benz, in Miami, Florida. Closest to the Florida Keys and a wonderful place to get parts, information or a tune-up. We are proud to say that we take our Mercedes-Benz to Cutler Bay to keep her looking her BEST!

Thank you if you own one of the Mercedes-Benz dealerships! We look for you and really enjoy coming to visit, especially when we arrive with our beautiful golden girl in need of your expertise!

Quote from The Tote: “When you connect in the introduction, remember that it is only the beginning. You are building a relationship and that take time and energy.” By Genie Craff  Stallin’ Callin’  Money Making Phone Calls – Working From Home

© Genie Craff Enterprises, LLC 2014


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About Genie Craff

Genie Craff is an Author, Consultant, Internet Marketer, Website Editor and Online College Instructor. Her expertise is shared uniquely across all of her writing. Genie shares her knowledge of cutting edge products, website development, wealth creation and specialized education with those who would benefit most. Inspiring others comes easy to Genie. Follow her and you will be pleasantly surprised from her books, editing and regular postings. She lives a dream life with her one and only love, Michael in their dream home in Miami, FL. Those who know her, have a permanent beach chair next to hers with their name on it next to the pool! Join Genie now! http://1460738.jointalkfusion.com/

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